Sega Europe marketing director Jon Rooke comments on MarketingWeek
Listening to fans remains key to Sega’s strategy. For years hardcore gamers have called for Sega to release a third title in the Dreamcast’s Shenmue series, which is set around a teenage martial arts expert in rural China.
But their pleas were repeatedly ignored until earlier this year when its original developer Yu Suzuki unexpectedly announced a $2m kickstarter campaign in order to get Shenmue 3 finally made after Sega handed him over the license. The hugely popular campaign ultimately raised over $6m and became the sixth most funded campaign in the crowdfunding website’s history.”
“Yes, we want to innovate and back smarthphones and virtual reality but our key purpose is to go back to what the brand used to stand for and I think the buzz around Shenmue 3 shows that people love our legacy,” adds Rooke, who says Sega is exploring ways to re-release the original two Shenmue titles.
“Sega was an innovator, the Dreamcast was offering online gaming as early as 1998. But perhaps back then we were pushing boundaries a little too soon. Nowadays we know what we’re good at and the strategy is to be more gradual. Over the next few years, we want to use engaging content and marketing to remind the public why they fell in love with Sega in the first place.”
Sonic Lost World is out now for PC, via digital download. Originally released for Wii U in 2013, the PC port of Sonic Lost World will feature full controller support, Steam Achievements, Cloud Save, leaderboard functionality and interchangeable keyboard prompts depending on whether you play with controller or mouse. It also features the Nightmare DLC and the whole package will cost just ￡19.99/$29.99
Sonic Lost World sees Dr. Eggman harnessing the power of six menacing creatures known as the Deadly Six, but when the Deadly Six rise up against their master, Sonic has to unite with his arch nemesis in order to take on the new enemies head-to-head. Using his dynamic new moves and improved Colour Powers, Sonic must run, jump and race through a variety of ever changing terrains in order to defeat the Deadly Six!
For more information regarding Sonic Lost World, log on to sega.com or follow the Blue Blur himself on Twitter and Facebook.
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发表于 2015-10-23 07:10 PM
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